Home-feed ranking
Multi-task ranker for a cold-start-heavy feed
A CGC/PLE architecture over a shared FT-Transformer encoder, predicting pCTR, pCTCVR and conditional pCVR inside a strict serving budget. Rebuilt it for near-cold users with soft negatives, a learned gate that suppresses items resembling past skips, and an ESMM-style CTunCVR task over the unclicked space.